![]() One of the key advantages of using AR experiences in retail and marketing is they offer unmatched flexibility, allowing businesses to personalize, modify and refresh content quickly and easily. This approach offers customers memorable experiences and encourages them to explore and revisit locations for ongoing interactions. Retailers and marketers can now use Photorealistic 3D Tiles powered by Google Maps Platform to view and select real-world anchor points for experiences and enhance customer engagement by delivering interactive AR content directly to supported mobile devices. The Adobe Aero Geospatial Pre-release makes it easy to connect physical locations and AR experiences by leveraging Google’s Geospatial Creator platform. Here are some new opportunities that Adobe Aero’s Geospatial Pre-release is bringing to elevate the customer experience: More impactful audience engagements AR experiences have the potential to offer businesses and marketers worthwhile returns on creative and time investments with engaging results that can be easily updated and kept fresh. ![]() Sharing these 3D experiences with customers is quick and easy, requiring just a QR code scan for AR access on supported smart devices. ![]() This experimental capability is being introduced through the invitation-only Aero Geospatial Pre-release. Adobe is introducing groundbreaking geolocation capabilities in Aero through its collaboration with Google’s ARCore, enabling retailers to create 3D AR experiences seamlessly connected to real-world locations. According to Google, shoppers engage with 3D imagery 50 percent more than static images, demonstrating the significant advantages of incorporating AR and 3D tools for retailers to enrich shopping experiences ( Google, 2023).Īdobe Aero is an intuitive and user-friendly platform designed to author and deliver 3D AR experiences for users on mobile devices. Immersive experiences delivered through Augmented Reality (AR) are a compelling way to engage customers today in an increasingly digital and mobile world. ![]() Businesses are finding new and innovative ways to interact with customers online and in-person. The retail landscape has undergone a dramatic shift in recent years, and competition for audience engagement has never been higher. Adobe Aero’s Geospatial pre-release elevates your world with locatable 3D experiences for retail and marketing ![]()
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